| Class Date | Class Focus | Student Preparation Expected |
| January 13 | Introduction: Rhetoric, Language, Image. The Public Mind: Consuming Images |
Journal 1 in class |
| January 20 | The Visual Pitch: Print Advertising Still Killing Us Softly |
Read PofL pp. 1-70; Journals 2, 3 |
| January 27 | The Visual Pitch: Print Advertising The Video Pitch: Commercials |
PofL 72-107, 191-235; Journals 4, 5 |
| February 3 | The Video Pitch: Commercials | PofL 109-149; Handout; Journals 6, 7 |
| February 10 | The Rhetoric of Information I The Public Mind: Illusions of News; Leading Questions |
PofL 151-186; Handouts; Journal 8 |
| February 17 | The Rhetoric of Information II: Broadcast News/Documentary |
PofL 237-277; Handout; Journal 9 |
| February 24 | Rhetoric of Film I | PofL 279-313; Handout Deadline: Paper 1 |
| MARCH 1-9 | SPRING RECESS | |
| March 10 | Rhetoric of Film II | Journal 10 |
| March 17 | Rhetoric of Film III | In-Class Showing; Journal 11 |
| March 24 | Rhetoric of Film IV | Handouts; Journal 12 |
| March 31 | The Rhetoric of the Music Video I | Handouts |
| April 7 | The Rhetoric of the Music Video II | Viewing Assignment; Journal 13 |
| April 14 | The Virtual Pitch I | PofL 315-345; Viewing Assignment Journal 14 |
| April 21 | The Virtual Pitch II: Rhetoric of The Internet. Course Review | Deadlines: Paper #2, Journal Journals 15-20. |
| April 28 | Final Examination | 7:00-8:50 Anspach 253 |